What is Customer Experience?
Customer experience (CX) plays a pivotal role on the growth of your business and organization. Did you know that customers are likely to spend 140%…
Customer Value Is Crucial. Learn Why!
Customer value is crucial in your business. Find out why? These days, brands must try ever harder to create and communicate value in everything we…
Harnessing Dead Horses
Have you heard about the saying “Harnessing Dead Horses” Earlier this year, I was at a business seminar in the UAE. There I learned about…
How to Create Your Own Website
Understanding how to create your website is important for sales that cannot be overstated. By having an online presence through your website, you are able…
How Digital Marketing Changed My Life
How Digital Marketing Changed My Life Digital Marketing Changed My Life, the day I sold my first business, and started on a new journey of…
The importance of the 70:20:10 – Learning Model
The 70-20-10 rule reveals that individuals tend to learn 70% of their knowledge from challenging experiences and assignments, 20% from developmental r…
What is Customer Journey Mapping?
Customer journeys and experience maps complement each other. They are almost the same thing. The main difference is that customer experience maps are focused on…
Building Unique Brand Touchpoints
Do you know how critical it is for companies building unique brand touchpoints. In recent years, Apple has become one of the strongest brands in…
Customer Focused Business Culture
Have you ever wondered how companies like Apple, Virgin and Starbucks keep their competitive advantage? It usually comes down to the same thing. And that…