Customer Service Tactics
Customer service is just one part of the overall customer’s experience, but if you do it right, then this can score you some massive brownie…
How to Identify Customer Journey Touchpoints
Building a good customer experience does not happen by accident, it happens by design. You can only start designing your unique customer touchpoints once you…
Customer Experience Strategies
An amazing customer experience is one of the biggest competitive advantages a company can have. Instead of competing on price, more than two-thirds of companies now compete…
What is Customer Experience?
Customer experience (CX) plays a pivotal role on the growth of your business and organization. Did you know that customers are likely to spend 140%…
Customer Value Is Crucial to Your Business. Learn Why!
Customer value is crucial in your business. Find out why? These days, brands must try ever harder to create and communicate value in everything we…
Business Denial – Harnessing Dead Horses
Earlier this year, I was at a business seminar in the UAE, where I learned about 21 special techniques that organizations and businesses use to…
What is Customer Journey Mapping?
Customer journeys and experience maps complement each other. They are almost the same thing. The main difference is that customer experience maps are focused on…
Example of Unique Touchpoints
In recent years, Apple has become one of the strongest brands in the world. Have you ever wondered how they have managed to stay the…
Customer Focused Business Culture
Have you ever wondered how companies like Apple, Virgin and Starbucks keep their competitive advantage? It usually comes down to the same thing, and that…
Top Digital Marketing Trends
The international software company, Adobe, recently did a research study on the current and future top digital marketing trends. Their research not only focused on…