Gaining a competitive advantage starts with measuring your customers’ experience. and then analyzing the results. You can then use the data and insights to improve…

The international software company, Adobe, recently did a research study on the current and future top digital marketing trends. Their research not only focused on…

Have you ever wondered how companies like Apple, Virgin and Starbucks keep their competitive advantage? It usually comes down to the same thing, and that…

Customer journeys and experience maps complement each other. They are almost the same thing. The main difference is that customer experience maps are focused on…

Customer service is just one part of the overall customer’s experience, but if you do it right, then this can score you some massive brownie…

In recent years, Apple has become one of the strongest brands in the world. Have you ever wondered how they have managed to stay the…

Building a good customer experience does not happen by accident, it happens by design. You can only start designing your unique customer touchpoints once you…

An amazing customer experience is one of the biggest competitive advantages a company can have. Instead of competing on price, more than two-thirds of companies now compete…

Customer experience (CX) plays a pivotal role on the growth of your business and organization. Did you know that customers are likely to spend 140%…